Meet Farzam, Blueprint BIM Specialist

Monday, April 08, 2019

Meet Farzam, Blueprint BIM Specialist

Farzam Farzadi is a man up for a challenge. Which is just as well, because as a Building Information Modelling (BIM) Specialist here at Blueprint, Farzam’s job requires creative thinking and ingenious problem solving to ensure that our clients can build projects faster, more economically and with less environmental impact.

To get good at this stuff, Farzam studied Construction Management in Iran, where he’s originally from. He later completed a Masters degree from Auckland University of Technology in Construction Management. Farzam has worked around the world - the Middle East, South Asia, and New Zealand - and has been a part of the Blueprint team for around a year.

“My passion is for information management”, says Farzam. “When you look at construction compared to other industries, like say manufacturing, the level of productivity is lower. That’s because if you take, for example, a car manufacturer, they design one specific item and then build thousands of those parts. Construction is different, because each build is completely different. They each have a completely unique set of requirements. It means that there is a high level of complexity when it comes to maximising efficiency, reducing waste and ensuring accuracy in construction.”

Game changing technology

As a BIM Specialist, Farzam is responsible for developing models in coordination with architects and other construction disciplines to ensure that challenges during construction phase and unforeseen errors - and therefore time, cost and waste - are kept to a minimum.

“If you take a building, about 90% of its cost is during its operation, 9% is during construction, and just 1% is design. As a BIM specialist, this is my responsibility to study all structural challenges during design stage to be able to minimise time and cost of construction and operation phases. My job is to be sure we covered and visually communicated all the areas we need to while delivering a complex project, without leaving any detail uncoordinated,” says Farzam.

“What I became most fascinated about was the impact that technology and programming was having on this aspect of design management”, he explains.

Farzam works across residential, industrial and commercial structures, but says commercial is his preferred because of its complexity - and the challenge that comes with it. He recalls one of his favorite projects was the opportunity to work on the construction of a complex hotel building in Auckland. Farzam and the team were able to fully integrate geometrical and analytical models and then share the result as 3D data to the client via a QR code. The client could then experience the 3D model for themselves, and truly understand what could be achieved.

Opportunities to take action

While technology has proved to be a game-changing tool for the construction industry, and Farzam’s role in particular, he says that at the heart of a successful organisation it’s still all about people. In fact, it’s the opportunity to collaborate, discuss ideas and share perspectives that is what Farzam loves about working at Blueprint.

“One of the biggest reasons I wanted a role at Blueprint was because of the flat structure we have here. I’ve worked at big organisations where the hierarchy and pyramid structure of the organisation means it’s hard to get ideas out and take action. Instead, at Blueprint, I can work very closely with the people who make decisions. If I have an idea, I can discuss it with someone within a matter of minutes, and then quickly put it into practice”, Farzam explains. “I love what I do, and I don’t want to be held back by hierarchy or a lack of agility in a business.”

Creativity through collaboration

The efficiency of this way of working makes a difference to Farzam’s ability to innovate in his own role, but he says that problem solving also comes down to collaboration across the business.

“At Blueprint, we can all contribute to ideas. We have a team that is so diverse - we’re from different countries, backgrounds and experience. If you have a problem to solve, you can tap into these different ideas, perspectives and opinions. As we discuss these challenges, we are constantly learning off each other”, Farzam says.

For Farzam, Blueprint’s commitment to facilitating a collaborative environment is just one of the ways that the company encourages its people to think differently. It means they can not only deliver great outcomes for clients, but also play a part in the growth and development of an innovative construction industry in New Zealand.